Blogging Culture

Bloggin’ Tips: What Makes An Awesome Blog

August 1, 2015

It’s G&J’s second monthiversary! And that means it’s time for another blogging tips post.

While I am by no means a blogging expert, blogging has become my favourite hobby. I’ve put so much time and effort into my little corner of the websphere and find it so rewarding. It’s been fun to watch my blog grow, come up with new content and see where I can take G&J.

Today, I wanna talk about what makes an awesome blog.

You’ve probably read thousands of times that a good blog has a clear vision and target audience. But does that even really mean? Let’s get a little more specific.


1. A great blog has a theme.
Back in my avid Tumblr-using days, I quick realised that the blogs that posted one type of images tended to cultivate followers the most quickly. Blogging now-a-days isn’t really much different. While lifestyle blogs can be fun, it’s unlikely that a reader will identify with alllll your content. If a reader comes across your blog because of a weekend workout routine post, it’s more likely that they’ll be more interested in more fitness articles, rather than a lifestyle post about (for example) when you walk your dog. Pick a thing or two you really enjoy (for me, fitness and travel are my great loves) and share everything you know!

2. Find your voice.
I love reading blogs whose authors have unique tones and voices. It’s fun to feel like you know who’s behind each post. The best way to find your voice is to just write how you think (then edit a bit). Using parentheses, punctuation and italics, you can add so much to your narrative (<- ha, see what I did there?).

3. #aesthetic
Bloggers sometimes get a bad rep for doing nothing but taking pretty pictures and posting them. While there’s obviously A LOT more to blogging, aesthetics are a big part. The look of your blog and your content should be somewhat uniform. Choose a colour-scheme and some basic shapes you want to stick to (aka branding). If you need help creating an eye-catching website, you might want to consider contacting an expert web design company such as WebCreationUK. You can even check their reviews here to learn more about the services they offer. When I started G&J, I literally went to a paint store and got colour swatches. I keep the hex codes for the blue, purple and green in the header on a sticky note by my computer.

4. Be consistent!
Nothing makes me sadder than checking a favourite blog that usually posts everyday to find that they’ve taken a week-long break. I usually post every other day to keep my blog active and avoid getting into a blogging slump (it’s a thing!). Even if you post only once a month, try not to go MIA without giving your readers a heads up; if it looks like you’ve abandoned ship, it’s unlikely that readers will come back to check out new stuff. Use that post queue!

While there are so many other components as to what makes an awesome blog, I’d say those are the main ones. But remember, the most important blogging must-do is to love whatever you’re writing about. If you really love what you write about, the post ideas will be endless and your enthusiasm is sure to attract plenty of like-minded readers.

What are your top blogging tips? How often do you post?

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  • Kelsey & Kenecha August 1, 2015 at 12:10

    Great tips! We also hate when people leave for a week, it is sad haha 🙂


    • Pia S August 5, 2015 at 00:07

      Agreed! Thanks for checking out G&J!!

  • Jessica Li August 2, 2015 at 10:27

    lovely post!

    check out my blog + follow back?


    Jess |

  • Introvertsnob August 2, 2015 at 16:56

    What a great tips! I think that you grow into the theme of your blog, by the number of posts on certain subjects. Your blog looks great! I’m following 🙂 xx

    • Pia S August 5, 2015 at 00:08

      I agree! I think having some idea on what direction you want to go is good too. Thanks for reading!!

  • SneakersandStilettos August 2, 2015 at 22:30

    I can’t believe you’ve only been blogging for two months! You seem to really know what you’re doing, and I really enjoy your blog!!

    • Pia S August 5, 2015 at 00:09

      Well admittedly I did have another blog last summer and learned some things the hard way through that…. (shhh, we don’t have to talk about it haha). Thanks for reading <3

  • Michèle August 3, 2015 at 02:37

    can only agree with all these points. they’re all super important for a successful blog

    • Pia S August 5, 2015 at 00:09

      Thanks for stopping by Michele!

  • Rainbow-Rose Blossom August 3, 2015 at 05:00

    Totally agree with all of these! Such great tips and advice for new and existing bloggers. I think being authentic with what you’re writing and sharing is highly important too because your current readers and new readers will pick up on things like that and will either return or not because of it. Great post, totally on point!

    • Pia S August 5, 2015 at 00:10

      Thanks! I love finding blogs with great tone (like yours!).

  • Sam Brown August 3, 2015 at 07:19

    I love this 🙂 I think your second point is completely spot on, it’s so hard to find your voice when you have no idea what you should be writing and you just want to copy everyone else that you admire (at least that’s what I did haha) but I think writing the way you’d speak is such a great tip. I always pretend that I’m writing a friend an email when I write a blog post.

    Sam xx – how to make the most of your twenties

    • Pia S August 5, 2015 at 00:10

      Oh I love the idea of that. I’ll definitely try thinking of an email for my next post! Thanks for reading Sam <3

  • Héloise August 3, 2015 at 10:28

    Great blog!
    Would you like to support each other by following each other´s blog? ^_^

    Et Omnia Vanitas

  • Elyse August 3, 2015 at 20:20

    Great tips! I have yet to really perfect my blogging niche. But I’m trying out a couple things while I work on it 🙂
    Thanks for the great post–as usual!

    • Pia S August 5, 2015 at 00:11

      Thank you Elyse!! I always like seeing what you come up with so experiment away! xx

  • Heather Noire August 5, 2015 at 19:34

    Really great tips! I like how straight forward this is and gets to the point. Some people write tips that are so long you can’t recall what they said. Nice job I love this blog 🙂

  • PrincessFluffy August 6, 2015 at 17:23

    Love this post! I’m starting my own blog but have no idea what to aim for in terms of audience/marketing. You seem to have cultivated a pretty good following – any chance you can share your best tips for getting an audience?

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  • 30s Gal December 19, 2015 at 21:36

    Great tips for beginners! Just like you, I took the two things I enjoy most and made a blog out of it: Books & Trips. I’m struggling a little with finding time to write and grow an audience, but I got bitten by the blog bug and I hope it’s going to get me there 🙂 I love your blog, you did such a wonderful job in a few months! Kudos to you!